News

Lexmark To Launch New EMEA Partner Program with RelayWare

London, 1st October 2007. Leading printer manufacturer Lexmark embarks on a project with Foundation Network to develop their next generation EMEA partner portal and channel partner program.

Foundation Network Ltd, a leading provider of Partner Relationship Management solutions, announced earlier this year that Lexmark EMEA had transferred its SMB Partner Program and the Red Club Suppliers Program onto the RelayWare content management system. The Lexmark channel team now enjoy a consolidated, cleaned and deduped global partner database that is integrated with multiple data sources and existing enterprise systems, giving them simple and effective management reporting on partner sales revenue.

These reports will seemlessly feed the administration of Lexmark's new Partner Loyalty Program, also designed and built by Foundation Network.

Lexmark launch the program to partners on 28th April 2008, offering a system that rewards sales of key products. All partners participating in the Partner Loyalty Program will see sales revenue acknowledged in the form of point accruals within their own password protected area of the Lexmark Partner Portal. Users can log into the system and redeem points against a host of desirable prizes delivered by PIXmania, the online electronics store.